The importance of senior housing
According to the study Vidas 60+, housing is one of the central issues for people over 65. A home represents much more than a physical space: it is synonymous with autonomy, safety and identity.
Online searches such as safe senior home, fall prevention at home, accessible housing and design adapted for older adults reveal a growing concern with finding practical solutions that match this stage of life.
What seniors look for in a home
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Safety: non-slip floors, support bars, smart doors.
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Comfort: adequate lighting, climate control and functional space.
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Accessibility: barrier-free apartments adapted to mobility needs.
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Identity: a home that reflects lifestyle, personal taste and independence.
The ideal home after 65 should be practical, welcoming and able to adapt to different life rhythms.
How Club65 transforms the concept of senior housing
At Club65, every detail has been designed to combine comfort and autonomy:
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Modern, accessible apartments with no architectural barriers.
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Premium comfort, with high-quality finishes and integrated technology.
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Safety solutions, from electric shutters to smart locks.
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Additional services for cleaning, maintenance or healthcare, available on request.
Here, a home is not just a place to live — it’s a space that extends independence and improves quality of life.
A home tailored to each resident
At Club65 we believe that ageing well means living in an apartment that adapts to your needs, not the other way around. That’s why every apartment has been designed to be safe, comfortable and full of personality.
Source: Vidas 60+ – Consumer Intelligence Lab (C-Lab, 2025).
C-Lab – The Consumer Intelligence Lab was founded in 2010 by Return on Ideas, Ipsos Apeme and Augusto Mateus & Associados. Its research focuses on understanding the consumer as an agent of social change, having carried out more than 600 face-to-face interviews, 100 household visits and around 20,000 online and telephone surveys. This makes the Vidas 60+ study one of the most comprehensive references on ageing in Portugal (clab.com.pt).
