Health as a priority after 65
After the age of 60, health is the most searched and talked about word. Terms such as active ageing, fall prevention, exercises for older adults and healthy senior diet are among the top online searches. According to the Vidas 60+ study, health is the main purpose of this age group — not just the absence of illness, but also physical, mental and emotional wellbeing.
What does taking care of health at this stage mean?
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Prevention: regular medical appointments, screenings and personalised follow-up.
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Vitality: adapted physical activity (walking, water aerobics, gentle yoga).
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Mental balance: social interaction, hobbies and cognitive activities.
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Nutrition: balanced and easy-to-follow meal plans.
These concerns are among the main factors that determine quality of life after 65.
How Club65 supports senior health
At Club65, health is a key pillar of the experience:
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Fitness programmes adapted to maintain mobility and energy.
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Medical and nursing support specialised in geriatrics.
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Nutrition and wellbeing services that help maintain a balanced routine.
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Preventive activities, such as health workshops and memory classes.
At Club65, taking care of health means promoting autonomy and freedom to live each day with vitality.
More than living longer, living better
We believe health is the foundation of a fulfilling life. The goal is not only to add years to life, but to add life to years.
Source: Vidas 60+ – Consumer Intelligence Lab (C-Lab, 2025).
C-Lab – The Consumer Intelligence Lab was founded in 2010 by Return on Ideas, Ipsos Apeme and Augusto Mateus & Associados. Its research focuses on understanding the consumer as an agent of social change, having conducted more than 600 face-to-face interviews, 100 household visits and around 20,000 online and telephone surveys, making the Vidas 60+ study one of the most comprehensive references on ageing in Portugal (clab.com.pt).
